BAKE

Bake is the cupcake fragrance by Akro, the Parisian house founded by perfumer Olivier Cresp together with his daughter Anaïs Cresp. A gourmand, enveloping unisex Eau de Parfum for anyone who can't resist the smell of a bakery that has just opened its doors.

The Fragrance

Bake was born from one very specific cupcake: the lemon one from a historic London bakery on Carnaby Street, a favourite among regulars. Akro wanted to bottle exactly that feeling, from the sugary icing to the still-warm, soft sponge, in a gourmand fragrance that plays on the contrast between the sparkling acidity of citrus and the round sweetness of pastry. The brand presents it with a wink: "it's so good, you might not need that second cupcake after all."

How It Evolves on Skin

Bake opens with Lemon Peel, fresh and slightly tart, almost sharp, paired with the velvety warmth of Rum. As the minutes pass, the fragrance softens into a heart of Chantilly Cream, airy and almost meringue-like, and Praline, which brings a toasted, nutty indulgence. In the base everything warms into Brown Sugar and Vanilla, recreating the effect of a freshly baked pastry: warm, buttery, enveloping, and tenacious enough to last on skin for many hours without ever losing its initial citrus freshness.

Who We Recommend Bake To

Bake is perfect for anyone who loves gourmand fragrances but wants something that won't feel tiring: the citrus component keeps everything light, avoiding the cloying effect typical of many sweet fragrances. It works equally well on him and her, shines in the colder months, but also makes a great everyday signature for anyone who likes to be noticed with a warm, recognisable note.

Fragrance Characteristics

Our Opinion

Bake is one of those gourmand fragrances that win over even people who usually avoid this family: it never feels obvious or flat, because the lemon on opening gives it an edge that makes it surprisingly elegant. It's the kind of fragrance that gets noticed from a distance, without ever feeling overwhelming.

Similar Fragrances

• Sugar Kisses (Lorenzo Pazzaglia) — shares rum, brown sugar and vanilla, in an even sweeter take with chocolate and hazelnut.
• Nuts (Born to Stand Out) — shares rum and caramel-vanilla, but leans into a more toasted register with pistachio and almond.
• Caramelo Vanilla (New Notes) — shares caramel and vanilla, in a creamier take with dulce de leche and tonka bean.

FAQ

Is Bake too sweet for everyday wear?
No: the lemon on opening balances out the gourmand side, avoiding any cloying effect. It's a sweet fragrance that never feels heavy, suited even to those who don't usually like gourmand perfumes.

Is Bake better suited to winter or summer?
It shines most in the colder months, when its warm, vanilla-rich base is at its best, though the citrus freshness on opening makes it pleasant in the in-between seasons too.

Where does the name Bake come from?
The name is a literal nod to baking: Akro drew inspiration from a real lemon cupcake at a historic London bakery, recreating in a fragrance the smell of a treat fresh out of the oven.

Product Information

Brand

Akro

Name

Bake

Concentration

Eau de Parfum

Size

30 ml / 100 ml

Olfactory Family

Gourmand Citrus

Launch Year

2023

Made in

France