Agatho Parfum

The story

Agatho Parfum was born in 2018 in Cassino, in the Lazio region, from the artistic experience of Alessandro Bianchi, the founder and CEO of the maison. The nose of the first collection is Maurizio Cerizza, a Milanese perfumer who grew up among essential oils: the family company, founded in Milan in 1946, extracted natural raw materials, and he trained at the Roure school with René Ricord.

The name comes from Pompeii. According to the maison's own account, in the ancient Vesuvian city Agatho was a famous master perfumer who prepared precious ointments for the Roman aristocracy. The project rediscovers those ointments and returns them in a contemporary key, with raw materials of the highest quality. “Agatho was born out of a desire to translate Pompeii's olfactory heritage into the present”, says Bianchi. “Pompeii is a unique place of remembrance for us: a city where an ancient moment has been preserved in a distinctive way”. The maison's motto sums it up in one line: “The legacy of history, the essence of the future”.

The debut came in 2019 with the Pompei Collection: six Extraits de Parfum, including 195 a.C., Giardino di Ercole and Rossopompeiano, each tied to a place, a colour or a date in the city's life. 195 a.C. recalls the year in which the Lex Oppia, the law that restricted the wealth of Roman women, was abolished; Rossopompeiano takes its name from the vivid red of the frescoes, obtained from cinnabar. Then came Sileno, with a note as rare as seaweed absolute. In 2024 the maison opened two new chapters: the Mytho Collection, inspired by Greek mythology, with a perfume for each deity, and the Olympia Collection, which celebrates sport in ancient Greece and puts vetiver at its centre. In 2025 Olympia welcomed Cinisca, dedicated to the first woman to triumph at the Olympic Games.

The object is part of the story too. In the Pompei Collection the cap is a small porcelain sculpture, shaped and decorated by hand following the techniques of the Capodimonte tradition; the bottle is finished in gold or silver, and the wooden box, lined with silk, is closed with a wax seal. In 2026 the project was selected by the jury of Packaging Première, in Milan, for the Design category. Agatho exhibits at Esxence, in Milan, and at Pitti Fragranze, in Florence, and in 2025 it sponsored the Torino Film Festival. The best-selling perfume, the maison itself says, is 195 a.C. All the fragrances are unisex, vegan and cruelty free, and they are made in Italy.

The collections

• Pompei Collection: the first, born in 2019 and signed by perfumer Maurizio Cerizza. Extrait de Parfum in 100 ml, also offered in 10 ml, dedicated to the places, colours and myths of the Vesuvian city. 195 a.C., Giardino di Ercole, Rossopompeiano, Adone, Castiamanti, Fauno and Sileno.
• Mytho Collection: from 2024, inspired by Greek mythology, which shaped life in Pompeii before the Roman era. Extrait de Parfum in 50 ml, each dedicated to a deity. Seigiorni for Dionysus, Terraviva for Hera and Olimpoverde for Athena.
• Olympia Collection: from 2024, it celebrates the nobility and the rituals of sport in ancient Greece. Eau de Parfum in 50 ml built around vetiver, the root that the maison links to the preparation and recovery of athletes. Forzapura, Verdeseta, Bronzeo and Cinisca.

OUD Profumeria Artistica is an authorised Agatho Parfum retailer, online and at the shop in Nettuno (Rome).

Frequently asked questions

What kind of perfume is Agatho 195 a.C.?
195 a.C. is the most loved Extrait de Parfum by Agatho Parfum, which presents it as its best seller. It is a woody aromatic built around fig: fig leaf, mint, pomegranate and citrus in the opening, fig and cardamom in the heart, black tea, incense and woods in the base. The name recalls the year in which Rome repealed the Lex Oppia, the law that limited women's luxury.

Which Agatho perfume should I choose?
It depends on your taste. 195 a.C. if you love green, fresh fig, Giardino di Ercole for spices and incense over dry woods, Rossopompeiano for a warm floral of almond, white flowers and vanilla. Those looking for a luminous, citrusy rose look to Adone, those who love resins and oud to Castiamanti; for a vetiver there is the Olympia Collection, from Bronzeo to Forzapura. They are all unisex.

What is the difference between the Pompei, Mytho and Olympia Collections?
The Pompei Collection, born in 2019, is the heart of the maison: Extrait de Parfum in 100 ml dedicated to the Vesuvian city, with a porcelain cap and a wooden box. The Mytho Collection, from 2024, dedicates each 50 ml Extrait de Parfum to a Greek deity, such as Dionysus, Hera and Athena. The Olympia Collection, from 2024, tells the story of sport in ancient Greece in four 50 ml Eau de Parfum, with vetiver as the common thread.

Are Agatho perfumes Extrait de Parfum or Eau de Parfum?
It depends on the collection. Pompei and Mytho are Extrait de Parfum, the highest concentration, with an intense presence and long wear on the skin. The Olympia Collection is in Eau de Parfum, airier and suited to everyday wear. This is the classification the maison gives for each fragrance.

Is there a small size to try Agatho perfumes?
Yes: the perfumes of the Pompei Collection also exist in the 10 ml size, designed for travel. For those looking for a discovery set, it is the simplest way to get to know a fragrance on your own skin before choosing the 100 ml bottle.

Where to buy Agatho Parfum perfumes in Italy?
OUD Profumeria Artistica is an authorised Agatho Parfum retailer: you will find the three collections online and at our shop in Nettuno (Rome), where you can try them in person. Shipping is free in Italy over €60, and over €100 we add 10 complimentary samples.