Superz Budapest

The story

Superz. Budapest grew out of the story of Szabolcs Szerencsés. Before perfume came fashion: with his clothing brand, SERAPH, he achieved extraordinary success. 2014 marked the beginning of his enchantment with the world of Turkish perfumed oils; in 2017 he set off on a two-year journey to Turkey. In 2021 he founded his perfume brand in Budapest, SUPERZ. Perfume, today Superz. Budapest.

The house's signature is concentration: every Extrait de Parfum contains 20% perfume oil, one of the highest concentrations permitted in the European Union, with no water and reduced alcohol, so the fragrance stays on the skin longer. According to the house, its ingredients come from more than 35 countries across five continents, and at least 75% are of natural origin.

2023 brought Khamzat The Wolf and Smesh, the fragrances fronted by the UFC fighter Khamzat Chimaev. Since 2025 the Celestial Collection has told an ascension in three chapters: Unique Blue, “the beginning of levitation”, Sugar Bowl, “the sweet point of ascension”, and Space Cake, from 2026, “the end of ascension, the beginning of the unknown”.

Alongside the collections are the perfumes that made the house known: Abu Dhabi and Dominance, which Superz. Budapest lists among its bestsellers, Endless Sea and its feminine counterpart Endless Love, Secret Desire Iris, the new version of the well-known Secret Desire, and Lake Balaton, whose box bears a 1940 painting by the founder's great-grandfather. The perfumes are made in Budapest; the house has its own salons in Budapest, Debrecen, Miskolc, Szeged and Pécs, and since 2024 it has been the shirt sponsor of Ferencváros.

The fragrances

• Celestial Collection: Unique Blue (2025, marine spicy with yuzu, pineapple, sea salt and ginger), Sugar Bowl (2025, fruity gourmand with raspberry, sunscreen, crème brûlée and milk), Space Cake (2026, gourmand amber with cannabis, Irish butter, vanilla sauce and moon powder).
• Khamzat collection: Khamzat The Wolf (2023, spicy leather with saffron, raspberry, cinnamon and leather), Smesh (2023, aromatic spicy with blood orange, cinnamon, lavender and cashmeran).
• The other fragrances: Dominance (2021, marine floral with pineapple, lavender, jasmine and caramel), Siren (2021, floral citrus with mango, bergamot, orange blossom and vanilla), La Bohéme (2021, spicy floral with juniper, grapefruit, pear and cedarwood), Whoosh (2021, fruity amber with Sicilian citrus, peach, melon and vanilla), Coco Loco (2021, floral gourmand with coconut, jasmine, vanilla and heliotrope), Morocco (2021, floral woody with mandarin, vanilla, lavender and sandalwood), Abu Dhabi (2022, woody amber with saffron, oud, Bulgarian rose and vanilla), Endless Sea (2022, marine aromatic with lemon, marine notes, pelargonium and sandalwood), Flamingo Fizz (2023, amber floral with champagne, grapefruit, berry fruits and jasmine), Khalifa (2023, woody amber with leather, oud, olibanum and Tibetan musk), Caesar Ultra (2023, floral spicy with lime, iris, magnolia and three-year-aged patchouli), Immortalis (2023, spicy woody with saffron, Italian immortelle and mineral notes), Endless Love (2023, floral marine with marine notes, rose, iris and vanilla), Memories Gold (2023, gourmand woody with honey, caramel, milk and cedarwood), Soho (2024, spicy woody with coconut, cinnamon, tobacco and agarwood), Secret Desire Iris (2024, floral gourmand with rose, iris, violet and caramel), Lake Balaton (2024, woody amber with grapefruit, saffron, cypriol and vetiver).

All are 50 ml Extrait de Parfum with 20% perfume oil. Dominance, La Bohéme, Khalifa, Caesar Ultra and Endless Sea are designed by the house for men; Siren, Coco Loco and Endless Love for women; the others are unisex. OUD Profumeria Artistica is an authorised Superz. Budapest retailer, online and in the Nettuno (Rome) store.

Frequently asked questions

Who founded Superz. Budapest?
Szabolcs Szerencsés, who founded his perfume brand in Budapest in 2021. He had previously achieved great success in fashion with the SERAPH brand; in 2014 he discovered Turkish perfumed oils and in 2017 he set off on a two-year journey to Turkey.

What concentration are Superz. Budapest perfumes?
They are Extrait de Parfum with 20% perfume oil, one of the highest concentrations permitted in the European Union, with no water and reduced alcohol: according to the house, this is how the fragrance stays on the skin longer.

What kind of perfume is Khamzat The Wolf?
Khamzat The Wolf is the 2023 spicy leather fragrance fronted by the UFC fighter Khamzat Chimaev, together with Smesh. Saffron, violet, apple and raspberry in the opening, woody notes, cardamom, cinnamon and white flowers in the heart, leather, amber and musk in the base.

What is the Superz. Budapest Celestial Collection?
It is the trilogy in which the house tells an ascension in three stages: Unique Blue, marine and spicy, is the beginning of levitation; Sugar Bowl, fruity and gourmand, the sweet point of ascension; Space Cake, the boldest, the end of ascension and the beginning of the unknown.

What kind of perfume is Secret Desire Iris?
Secret Desire Iris is the 2024 floral gourmand that the house presents as the new and improved version of its well-known Secret Desire: rose opens the way to iris, with violet, powdery notes, ylang-ylang and patchouli, over a base of vanilla, caramel, amber and musk.

Which Superz. Budapest perfumes sell best?
The house lists Abu Dhabi and Dominance among its bestsellers; for Italy it offers Flamingo Fizz, Smesh and Immortalis as bestsellers.

Where can I buy Superz. Budapest perfumes in Italy?
At OUD Profumeria Artistica, an authorised Superz. Budapest retailer: online, with free shipping in Italy on orders over €60 and 10 free samples on orders over €100, and in our store in Nettuno, near Rome.