Jupilò

The story

Jupilò was born in Rome from the idea of Lorenzo Zaccheo: lawyer, sommelier and former boxer, three souls the house claims when it speaks of “the delicate sensitivity of the sommelier”, “the demanding rationality of the lawyer” and “the virile and impetuous instinct of the boxer”. The passion for perfume is a family legacy, tied to his father and to the journeys between Rome and Paris. The name comes from there too: it is an acronym of the initials of his family members, in which “lò” stands for Lorenzo. The debut came in spring 2023 at Esxence, the Milan fair of artistic perfumery, with six fragrances.

Jupilò describes itself as “the perfect agreement between apparent contrasts and unexpected tunes”: a path that links Rome and Paris, the dolce vita and bohemian circles, the laboratories of French noses and the methods of oenology. Every fragrance starts from a memory because, as the brand's own presentation puts it, “perfume is divine essence and its memory can make us eternal”. Zaccheo does not compose himself: he chooses the theme and entrusts it to different perfumers. The house names Vanina Muracciole, Arturetto Landi and Christian Carbonnel; over the years Luca Maffei, Lorenzo Volonté, Jordi Fernández, Gaël Montero and Mylène Alran have joined them.

The collection has grown chapter by chapter. 2023 saw the debut of Sommelier, four fragrances inspired by great wines and spirits (Sugar Rum, Grenache, Wine Vanilla and Blanc De Prestige), and of Roma Segreta, devoted to hidden Rome, with Floriage and Nuit Charnelle, joined in 2024 by Dolcemente and Piazza del Fico. Also in 2024 came Cuorio, which tells of the founder's boxing years, Fine Leather, a tribute to Italian leather goods, and Eea, which bears the ancient name of the island of Ponza; at the end of the year Exoticoud opened the Black Luxury line and Blu Blazer joined Dress Code. 2025 brought Dominus and Accanto a Te, the first chapter of the White Collection, continued in 2026 with Bois de Lait and Milky Oud. Blu Eterno is also from 2026.

The bottle is the same for all of them: squared lines, the label with the house's J and a Zamak cap shaped like an inverted stepped pyramid, designed by an Italian studio of architects and designers as a reference to the olfactory pyramid. On the box, beneath the name, you read “Roma”. All the fragrances are unisex Extrait de Parfum in a 50 ml bottle, made in Italy. The most voted by enthusiasts on Fragrantica are Sugar Rum, Dolcemente and Exoticoud, three different ways of telling the Jupilò story: the warmth of an aged rum by the fireside, the Epiphany celebrations in Piazza Navona, a Caribbean sunset with oud in the base.

The collections

At OUD Profumeria Artistica you will find 18 Jupilò fragrances, all Extrait de Parfum in the 50 ml bottle, arranged in the house's collections.

• Sommelier: since 2023, the world of great wines and spirits. Grenache (red wine, red berries, chocolate and vanilla, by Arturetto Landi), Sugar Rum (rum, cardamom, caramel and cocoa, by Christian Carbonnel), Wine Vanilla (pear, violet, vanilla and tonka bean, by Vanina Muracciole), Blanc De Prestige (white rose, champagne accord and musk, by Luca Maffei).
• Roma Segreta: since 2023, the places of Rome as told by Vanina Muracciole. Nuit Charnelle (tuberose, jasmine and oud: a night on the Pincio), Floriage (rose, gardenia and citrus: the garden of Ninfa), Dolcemente (mimosa, apricot, vanilla and sugar: the Epiphany in Piazza Navona), Piazza del Fico (fig, jasmine and amber woods: the dolce vita of the 1990s).
• Dress Code: since 2024, the wardrobe classics. Blu Blazer (mango, pineapple, lavender and leather, by Arturetto Landi), Fine Leather (apple, leather, amber and vanilla, by Christian Carbonnel).
• Limited Edition: Cuorio (2024: leather, tonka bean and vanilla, by Christian Carbonnel), Eea (2024: rosemary, ozonic and salty notes, by Lorenzo Volonté), Dominus (2025: pink pepper, vetiver and cypriol, by Jordi Fernández).
• Black Luxury: Exoticoud (2024: tropical fruits, jasmine, oud and leather, by Arturetto Landi).
• White Collection: since 2025, the white bottles. Bois de Lait (pomarose, cocoa butter and sandalwood, by Mylène Alran), Accanto a Te (bergamot, Turkish rose and musk, by Gaël Montero), Milky Oud (milk accord, oud, saffron and vanilla).
• Outside the collections: Blu Eterno (2026: bitter orange, white grapefruit, rosemary and a marine accord).

OUD Profumeria Artistica is an authorised Jupilò retailer, online and at the store in Nettuno (Rome).

Frequently asked questions

Who created Jupilò and where is it from?
Jupilò is a Roman artistic perfumery brand created by Lorenzo Zaccheo, lawyer, sommelier and former boxer. It made its debut in 2023 at Esxence, in Milan, with six fragrances. Zaccheo is its creative director: he chooses the themes and entrusts the formulas to perfumers such as Vanina Muracciole, Arturetto Landi and Christian Carbonnel.

Which are the best Jupilò perfumes?
The three we recommend to start with are Cuorio, Bois de Lait and Grenache. Cuorio is a warm, vanilla-rich leather, Bois de Lait a creamy, enveloping woody scent, Grenache a gourmand fruity fragrance inspired by red wine. Among enthusiasts on Fragrantica the most voted are Sugar Rum and Dolcemente.

Are Jupilò perfumes for men or for women?
Jupilò does not divide its fragrances by gender: you choose them by taste. Those looking for sweetness and brightness usually turn to Dolcemente, Blanc De Prestige or Accanto a Te; those who prefer a bolder character to Cuorio, Dominus or Blu Blazer.

Is it spelled Exoticoud or Exotic Oud?
The official name is Exoticoud, one word: that is how it is printed on the bottle and on the box. Many people look for it as “Exotic Oud”, and it is the same perfume: tropical fruits, flowers and a base of oud, leather and vanilla, signed by Arturetto Landi.

Which is the Jupilò leather perfume?
There are two, both by Christian Carbonnel. Cuorio joins the Italian words “cuoio” (leather) and “cuore” (heart) in its name and tells of the founder's boxing years: leather, tonka bean, raspberry and vanilla, warm and enveloping. Fine Leather is a tribute to Italian leather goods: a lighter, creamier leather, with apple, grapefruit and ylang ylang.

What is the difference between Bois de Lait and Milky Oud?
Both belong to the White Collection and share a soft, milky soul. Bois de Lait, inspired by Cleopatra's milk beauty rituals, is woody and creamy: pomarose, cocoa butter, sandalwood and musk. Milky Oud takes the same softness into the desert: milk accord, oud, saffron and vanilla, warmer and more ambery.

Blu Eterno or Eea: which one to choose?
They are the two freshest Jupilò fragrances. Blu Eterno is citrus and marine: bitter orange, white grapefruit and rosemary over a marine accord. Eea, dedicated to the island of Ponza, is aromatic and marine: rosemary, mint and ozonic notes over a salty base. Blu Eterno is the brightest, Eea the greenest and wildest.

Where can I buy Jupilò perfumes?
OUD Profumeria Artistica is an authorised Jupilò retailer: you will find the fragrances online and at our store in Nettuno, in the province of Rome. Shipping is free in Italy on orders over €60, and over €100 we add 10 complimentary samples.