SIGNATURE AURUM

Aurum is a unisex eau de parfum by Zaharoff, the American house founded by George Zaharoff, which draws inspiration from its founder's travels, sourcing fine ingredients from all over the world. It is a rich, golden gourmand amber, indulgent and sophisticated at once, that combines the charm of an ancient dessert with the refinement of fine perfumery.

The Fragrance

For Aurum the house went back in time, to one of the oldest desserts in the world: baklava, with its crisp layers and its spicy warmth. From this inspiration comes a perfume that the house calls a masterpiece of modern perfumery, poised between gourmand and amber, with a golden aura that lingers like a precious memory. The name, which means gold in Latin, tells of its light and opulence. It belongs to the Signature Collection, the line that holds the house's DNA.

How It Evolves on Skin

The opening is warm and bright: honey absolute, the true backbone of the fragrance, joins clove bud and cinnamon bark. In the heart the most gourmand notes emerge: walnut, hazelnut and almond blend with the creaminess of coconut milk. The base is soft and enveloping: vanilla, tonka bean, praline and amber leave a golden, warm and long-lasting trail on the skin.

Who We Recommend Signature Aurum To

We recommend Aurum to those who love gourmand, opulent perfumes that envelop without ever losing elegance. It is perfect in autumn and winter, for evenings, special occasions and cold days when you want a warm signature. Unisex, it wins over those looking for a refined, out-of-the-ordinary gourmand.

Fragrance Characteristics

Our Opinion

Aurum is a perfume that gets remembered: sweet, warm, almost good enough to taste, but with a refinement that sets it apart from any ordinary gourmand. For us it is one of the most seductive Zaharoff perfumes.

Similar Fragrances

• Vanilla Haze by Fugazzi shares clove, coconut milk, hazelnut, vanilla and tonka bean, in a more vanilla-rich, creamier version with saffron and caramel.
• Ultralove by Coreterno shares honey, hazelnut, praline, vanilla and tonka bean, in a more festive gourmand with coffee, milk and strawberry.
• Dubai Marsa by The Spirit of Dubai shares cinnamon, coconut, almond, vanilla and praline, in a more opulent version with cherry, incense and white flowers.

FAQ

Does Aurum smell of baklava?
Yes, baklava is the inspiration declared by the house: honey, cinnamon, clove, walnut, almond and hazelnut recall its taste, with vanilla, praline and amber in the base.

What role does honey play in Aurum?
It is the star note: a honey absolute the house describes as raw, sensual and incredibly realistic. It was proposed by Master Perfumer Claude Dir, and for the house it was exactly what it wanted.

Are Aurum and CoCoLoCo similar?
They share coconut, vanilla and tonka bean. Aurum is a warm, spicy gourmand amber, with honey, cinnamon, nuts and praline; CoCoLoCo is a sunnier gourmand fruity scent, with pineapple, red clementine, pear, neroli and star jasmine.

Product Information

Brand

Zaharoff

Name

Signature Aurum

Concentration

Eau de Parfum

Size

120 ml

Olfactory family

Gourmand Amber

Launch year

2023

Made in

France